How to use Google’s free Pomelli AI to create all your marketing assets

Imagine having your entire creative team inside one free AI tool: campaign strategist, designer, photographer, brand designer, and web developer. That’s essentially what Google’s Pomelli AI is trying to be. With a single link to your site—or just a handful of images—it can generate your brand profile, social campaigns, studio-style product photos, a full brand book, and even a live website.

What is Pomelli AI and how does it work?

Pomelli is a free Google AI tool built to create marketing assets that actually look and feel like your brand. Instead of asking you to fill out long forms, it scans what you already have—your website or your images—and turns that into what it calls your “business DNA.”

This business DNA is a detailed brand profile that includes your colors, fonts, tone of voice, tagline ideas, product catalog, and the images that represent your style. Every asset Pomelli creates later (ads, photos, brand book, website) is generated from this profile, so everything stays consistent and on-brand instead of looking like generic AI content.

Step 1: Give Pomelli your brand

The fastest way to get started is by connecting an existing website.

You sign in with your Google account, paste in your brand’s URL, and Pomelli automatically crawls the site. It reads your colors, fonts, copy, and images, then builds your business DNA in about a minute.

The result is a full brand profile that might include:

• Your primary and secondary colors (with accurate hex codes)
• Font choices and overall visual style
• A tagline that fits your brand’s tone
• A written description of your brand personality and audience

You can edit anything it gets wrong right away so those corrections carry through to every asset you generate later.

Catalog and assets tabs

Once your brand is loaded, Pomelli gives you two useful views:

Catalog: A list of products it pulled from your site, each automatically named and described.

Assets: All the images it found on your site. You can remove any that don’t feel on-brand so Pomelli stops using them in future designs.

With just one link, your brand is now ready to generate campaigns, images, and more.

Step 2: Generate on-brand social media campaigns

Pomelli’s campaign feature is designed to replace a lot of what you’d normally hire an agency or designer to do for social media ads.

From the dashboard, you head into the Campaigns section. Pomelli will suggest some campaign ideas based on your brand, but you can also write your own concept in plain English.

Setting up a campaign

Before you describe the campaign, you quickly choose:

• The product you want to promote (from your catalog)
• Which existing product photos Pomelli should use
• The size or format (for example, a standard feed post)

Then you type out what you want the campaign to be about—such as a seasonal promo, a new arrival push, or a limited-time sale.

From brief to finished creatives

Pomelli first turns your idea into a proper campaign brief, including:

• A campaign title
• A short description
• A clear goal (e.g., drive sales, increase awareness)
• An optional offer, like “20% off”

You can edit any part of this brief. Once it looks right, you confirm—and Pomelli generates multiple finished creatives at once.

These creatives typically include:

• AI-generated models wearing your actual products
• Your brand colors pulled into the layout and typography
• Headlines and body copy aligned with your brand voice

Because the images are AI-generated, you should always review them for odd details or off-looking elements. But when they work, they can look surprisingly close to studio-made ads.

Fine-tuning your ads

You can open any creative and edit almost everything:

• Swap or regenerate the image
• Rewrite the headline and body copy
• Add or change a call-to-action button (e.g., “Shop now”)

One standout feature is Fixed Layout. With a single click, Pomelli automatically cleans up spacing and font sizes so cramped or messy text layouts become polished without manual design work.

When you’re happy, you download the creatives as high-quality images, ready to post on your social channels.

Step 3: Turn basic product shots into studio-style photos

If your current product photos are weak—or you don’t have lifestyle shots at all—Pomelli’s Photoshoot feature can help. It takes a simple product image and turns it into a full set of professional-looking shots, no camera or studio required.

Using the guided photoshoot templates

In the Photoshoot section, you choose the guided option with templates. Then you:

1. Select a product image from your catalog.
2. Pick up to four photoshoot templates, such as:
• Model try-on – puts your product on a person
• In use – creates lifestyle scenes (e.g., someone wearing your product outdoors)
• Flat lay – clean overhead product shots
• Seasonal – themed holiday or seasonal scenes

After choosing the aspect ratio (like a square), you hit generate and Pomelli returns all the shots at once.

The AI will usually keep your brand colors in the background or environment, and the product appears realistically integrated into the scene. Still, you should check for small distortions or details that look off and pick the best results.

Editing generated photos

If a shot is almost right but needs a tweak, you don’t have to regenerate from scratch. You can open the image and describe the change you want, such as:

• Swapping a plain wall for a brick storefront
• Adjusting the background environment
• Keeping the same model and lighting while changing the setting

Pomelli updates the image while preserving the core elements you asked it to keep. Once you’re satisfied, you download your favorite shots—and you’ve effectively run a virtual studio shoot without hiring a photographer.

Step 4: Build a brand from scratch with no website

If you don’t have a website yet, Pomelli still works. On the initial setup screen, instead of pasting a URL, you choose the No website option.

From there, you get two choices:

• Start from a ready-made brand template
• Build from scratch using the Pomelli agent

With the agent, you simply upload anything that represents your brand—product photos, lifestyle shots, packaging images, etc. Pomelli analyzes each image and automatically builds your business DNA without you filling out any forms.

It infers:

• Your color palette
• Font style and visual mood
• Brand tone of voice
• A tagline that fits your concept

Even with just a handful of images, you end up with a full brand profile similar to what you’d get from a scanned website. From there, you can use all the same features: campaigns, photoshoots, brand book, and website.

Step 5: Generate a professional brand book

Once your brand DNA is ready—whether from a website or uploaded images—you can turn it into a polished brand book in minutes.

In the Brand Book section, you:

1. Choose a cover design from several AI-generated options based on your brand style.
2. Select a few key images (usually 3–7) to feature inside.

Pomelli shows a live preview as you pick images. After a short wait, it outputs a complete brand guide that typically includes:

• Your logo usage rules
• Font choices and hierarchy
• Full color palette with exact hex codes
• Spacing rules (like how much padding to leave around your logo)
• Example layouts and imagery style

You can publish the brand book with a shareable link. That link stays up to date—if you change something later, the live version updates automatically. It’s ideal for sending to freelancers, agencies, or new team members so everyone designs consistently.

Step 6: Launch a full website with one click

The final piece is the website builder. This is where Pomelli pulls everything together—your business DNA, campaigns, photoshoots, and brand book—into a live site.

In the Websites section, you simply click to create a site. There’s no need to write prompts or configure complex settings. Pomelli automatically builds a complete website based on your brand profile.

The site usually includes:

• A homepage hero section with your tagline and a strong product image
• On-brand colors, fonts, and layout
• Copy that matches your tone of voice
• Product highlights and sections that feel consistent with your other assets

You can preview it as a visitor would, then type quick instructions to adjust any section (for example, changing text, rearranging blocks, or tweaking imagery). When it’s ready, you hit publish and Pomelli hosts the site on its own link, optimized for both mobile and desktop.

The main limitation: you can’t download the site or move it to your own hosting. It’s perfect for fast landing pages, MVPs, or temporary campaigns, but not for brands that need full control over their domain and infrastructure.

Where Pomelli fits in your AI marketing stack

Pomelli is strongest when you need to move fast: launching a new product, testing offers, or getting a new brand off the ground without hiring a full creative team. It centralizes your brand profile and lets you spin up campaigns, images, and web pages in a single place.

If you’re already exploring AI tools for content and video, Pomelli can slot into a broader workflow. For example, you might pair it with AI video tools that turn your products into explainer or promo videos, similar to the workflows covered in this step-by-step guide to making viral explainer videos with free AI tools. And if you’re focused on monetized content, you can combine Pomelli’s visuals and branding with strategies from high-RPM finance video workflows to build a consistent look across all your channels.

Used well, Pomelli can handle a huge chunk of your visual and brand work for free—so you can spend more time on strategy, offers, and growth.