How to create a client-ready sponsorship proposal with Venngage AI

Sending a polished sponsorship or client proposal shouldn’t take hours of design work. With Venngage’s AI proposal generator, you can go from a blank page to a fully branded, client-ready PDF in just a few minutes—no design background required.

Getting started with Venngage’s AI proposal generator

Step 1: Create a free account

To start, sign up for a free Venngage account. You can register with your name, email, and password, or connect a Google account. After a short onboarding flow, you’ll land in the interface where the AI tools live.

Step 2: Add your brand kit

Before generating anything, it’s worth setting up your brand kit. This is what lets Venngage automatically apply your logo, colors, and fonts across your proposal so everything looks consistent and professional.

You can add a brand kit in two ways:

• Search for your brand – Type your brand name or website URL and Venngage will try to detect your logo, colors, and sometimes typography automatically.

• Add it manually – If your brand isn’t found, you can upload your logo, define your color palette, and set your fonts yourself.

Once your brand kit is saved, you’ll be able to apply it to any proposal or design with just a few clicks.

Generating your proposal with AI

Step 3: Choose the proposal mode

From the design AI interface, you’ll see several content types at the top: infographics, social media, documents, proposals, and more. Select the Proposals category so the AI knows you’re creating a proposal, not a general design.

When you do this, the prompt box will update to say “Create a proposal about…” and the button will change to “Generate proposal.” That’s how you know you’re in the dedicated proposal mode.

Step 4: Write a clear prompt

In the prompt box, describe the proposal you want to create. For example, you might outline a sponsorship proposal for a tech YouTube review channel, including:

• Your goals

• Audience overview

• Sponsorship packages

• Deliverables and timeline

• Pricing and reporting

The more detail you provide, the better the AI can structure your proposal content and layout.

Above the prompt box, you may also see options like Auto, Plans, Proposals, and Roadmap. These help steer the AI toward specific types of documents. Since you’re already in proposal mode and describing a proposal in your prompt, you can skip them or experiment later.

Step 5: Let the AI design your proposal

Click Generate proposal and Venngage’s AI will start building your document. In a few seconds, you’ll see:

• An AI designer panel on the left, showing what the AI is doing.

• A live preview in the center.

• A list of pages on the right.

Typically, you’ll get a multi-page proposal with structured sections, placeholder copy, images, and a clean layout. This first pass is your foundation—you’ll refine it from here.

Applying your brand kit for instant consistency

Once the AI generates your proposal, it’s time to make it look like it truly belongs to your brand.

Step 6: Apply brand colors and fonts

Open the Brand Kit panel from the left sidebar. If you’ve already set up your brand kit, you can now:

• Apply your color palette across the proposal with one click.

• Shuffle color combinations to see different arrangements of your brand colors while staying on-brand.

• Set fonts for headings, subheadings, and body text so typography is consistent everywhere.

Sometimes colors apply page by page. If so, just select each page and apply the brand kit or shuffle colors until you’re happy with the look.

Step 7: Add your logo and brand visuals

If your brand kit includes logos or brand images, you’ll see them in the same panel. Drag your logo onto the page, then:

• Right-click and copy it.

• Paste it in the same spot on each page for a consistent header or footer logo.

In a few clicks, you’ve turned a generic AI layout into a proposal that clearly reflects your brand identity.

Editing and refining your text with AI

With the structure and branding in place, the next step is tightening the copy so it sounds like you.

Step 8: Edit text directly on the page

Click any headline or text block in the preview. A border will appear, and you can start typing right away—there’s no separate edit mode. A formatting toolbar at the top lets you adjust font size, style, alignment, and more.

You can also drag text boxes around the page. Alignment guides (pink and blue lines) help you snap elements into place so everything lines up neatly.

Step 9: Use AI to refine your copy

For any text block, you’ll see a Refine option. This connects to Venngage’s AI writing tools. You can ask it to:

• Make the tone less corporate and more creator-friendly.

• Clarify and tighten long paragraphs.

• Sound more confident or more concise.

Type your instruction, submit it, and the AI will rewrite the selected text. You’ll see what changed and can accept or tweak it further. Repeat this for key sections like your channel overview, value proposition, and sponsorship packages.

If you’re building out a broader AI-powered marketing workflow, you might also like this guide on how to build an AI marketing team with Claude Code to support your outreach and follow-up around these proposals.

Making your proposal interactive with QR codes

Venngage can automatically include a QR code in your proposal, which is a smart way to connect a static PDF to richer online content.

Step 10: Update the QR code link

Click the QR code on your page and choose Edit QR code. Replace the placeholder URL with your own link—this could be:

• A media kit or portfolio page

• A landing page for sponsors

• A calendar booking link

You can update the destination later if needed, even after the proposal has been shared or printed.

Customizing images and visual style

Strong visuals help your proposal feel more credible and tailored.

Step 11: Replace placeholder images

Click any image and select Modify. From there you can:

• Upload your own images.

• Choose from Venngage’s image library.

• Pull images directly from your brand kit (like a headshot or product photos).

When you insert a new image, it will drop into the same frame, preserving the layout.

Step 12: Adjust filters and mood

With an image selected, click Edit in the top toolbar. You’ll see filters like grayscale, sepia, warm, cool, and retro. These can help you:

• Match the overall mood of your brand.

• Keep visuals consistent across pages.

• Quickly remove a filter (by choosing “None”) if you want full-color images.

This all happens inside Venngage—no need for a separate photo editor.

Using icons and AI-generated graphics

Icons make your proposal easier to skim by visually highlighting key sections like audience, deliverables, and pricing.

Step 13: Add icons from the library

Open the Icons tab in the left sidebar. You can browse categories or use the search bar to find something specific (for example, searching for “TV” to represent a YouTube channel).

Drag an icon onto the page, then resize and position it near the relevant heading.

Step 14: Generate custom icons with AI

If you can’t find exactly what you want, click the option that says you can try AI for icons. Enter a prompt like “TV” or “audience,” choose a style (for example, bold), and hit generate. Venngage will create several custom icon options on the spot.

Select the one you like and place it on your page. If the colors don’t match your brand, click Modify on the icon and ask the AI to “change colors to match [your brand] brand kit.” Venngage will recolor the icon using your brand palette and show you a before-and-after comparison.

The result is a set of icons that look like they were designed specifically for your proposal.

Checking accessibility before you send

Accessibility is often overlooked in proposals, but it matters—especially if you’re sending documents to larger brands or organizations.

Step 15: Run the accessibility checker

From the top menu, go to File > Accessibility > Check accessibility. A panel will open on the right. Click Check my design and Venngage will scan your proposal for common issues, such as:

• Text that’s too small to read comfortably.

• Low color contrast between text and background.

• Missing alt text or other accessibility flags.

The tool groups issues into:

• Auto-detected issues – specific elements that clearly need fixing.

• Manual reviews – things you should double-check yourself.

Click any issue and Venngage will highlight the exact element on the page so you can fix it immediately—no hunting around.

Exporting a polished, shareable PDF

Once your proposal is branded, refined, and accessible, you’re ready to export.

Step 16: Download your proposal

In the top-right corner, click Download. Choose which pages you want (usually all of them) and pick your format. Options include PNG, PNG HD, PDF, PowerPoint, and email HTML.

For client or sponsorship proposals, PDF is usually the best choice because:

• It preserves your layout and design.

• Hyperlinks remain clickable.

• It’s widely accepted and easy to open on any device.

Select PDF, click Download, and Venngage will generate your file. Once it’s saved to your computer, you can attach it to an email, share it from cloud storage, or send it directly to potential sponsors and clients.

Turning AI-designed proposals into a repeatable workflow

After you’ve gone through this process once, you’ll have a reusable workflow:

• Use AI to generate the structure and initial design.

• Apply your brand kit for instant consistency.

• Refine copy and visuals with built-in AI tools.

• Check accessibility and export a polished PDF.

Future proposals become much faster—you can duplicate a previous design, tweak the content for a new sponsor or client, and send it out in minutes. If you’re exploring more ways to streamline your marketing work with AI, you may also find it useful to see which tools are actually worth paying for in this roundup: I tried 100+ AI tools – these 7 are actually worth paying for.

With Venngage’s AI proposal generator, you’re not just saving time—you’re consistently sending out professional, on-brand documents that help you close more deals.