Make

Make is a visual automation platform that helps you connect apps, APIs, and AI tools to build workflows without needing to code everything from scratch. If you have ever wanted your apps to talk to each other automatically, move data between tools, or trigger AI-powered actions in the background, Make is built for exactly that.

It is especially useful for businesses, marketers, operations teams, agencies, and no-code builders who want more control than simple one-click automations. With Make, you can design workflows visually, add logic, connect thousands of apps, and now bring AI into those workflows with tools like AI agents, AI web search, and AI content extraction.

What is Make?

Make is an AI workflow automation and integration platform owned by Make, which is part of Celonis. The platform is designed to help individuals and teams create automated processes, called scenarios, that move information between apps and handle tasks automatically.

At its core, Make lets you build automations in a visual editor. You can choose a trigger, add actions, connect services, filter data, and define what should happen next. This makes it a strong fit for users who want powerful automation without building everything through custom code.

What Make is best for

Make is best known for visual, no-code and low-code automation. It is a strong option for users who need more flexible workflows than basic automation tools usually provide. You can use it for internal business processes, marketing workflows, lead management, reporting, customer support, ecommerce tasks, and AI-assisted operations.

Because it supports both standard app connections and custom APIs, Make works for beginners as well as more advanced teams. It can handle simple tasks like sending form submissions into a spreadsheet, but it can also support more complex multi-step automations with branching logic, webhooks, data transformation, and AI decision-making.

Main features

One of Make’s biggest strengths is its visual workflow builder. Instead of writing long scripts, you arrange modules on a canvas to create a scenario. This makes it easier to understand how your automation works and to troubleshoot it when needed.

Make also offers access to more than 3,000 pre-built app integrations, along with support for APIs, webhooks, custom apps, and data stores. That gives users a lot of flexibility when connecting different parts of their tech stack.

Its AI-related features are a major reason it stands out as an AI tool. Make supports hundreds of AI apps and also includes native AI capabilities such as Make AI Agents, AI Toolkit, AI Content Extractor, and AI Web Search in beta. These features can help teams create smarter workflows that summarize content, search the web, extract structured information from files, and automate more adaptive tasks.

Other useful features include routers and filters for branching logic, templates for faster setup, execution logs for debugging, real-time monitoring, team collaboration tools on higher plans, and API access for more advanced use cases.

Who should use Make?

Make is a good fit for freelancers, startups, agencies, operations teams, marketers, sales teams, ecommerce businesses, and larger companies that want to automate repetitive work. It is also useful for no-code builders and technical users who want a visual way to orchestrate workflows across many tools.

If your work involves moving data between apps, responding to events automatically, or combining business tools with AI models, Make can save a lot of time. Teams that want both automation and visibility into how their systems connect will likely find it especially useful.

Common use cases

There are many ways to use Make in real-world workflows. Marketing teams can automate lead capture, campaign reporting, and content workflows. Sales teams can push new leads into a CRM, notify reps in Slack, and enrich records with AI. Support teams can route tickets, classify messages, and connect inboxes with help desk tools.

It is also useful for ecommerce and operations. For example, businesses can sync orders between platforms, update inventory, process invoices, generate reports, or notify teams when important changes happen. With AI in the loop, users can also build workflows that summarize documents, classify customer requests, or trigger decisions based on model output.

How to use Make

Getting started with Make is fairly straightforward. First, create an account on the official website and open the scenario builder. From there, choose the app or service that will trigger your workflow, such as a form submission, new email, updated spreadsheet row, or webhook event.

Next, add the actions you want Make to perform. These could include creating a record in another app, sending a message, updating a database, calling an API, or using an AI tool to generate or analyze content. You can then add filters, conditions, or routers to control how data moves through the workflow.

After connecting your apps and testing the scenario, you can schedule it to run automatically or let it trigger in real time, depending on the workflow design and your plan. Make also provides logs and monitoring tools so you can see what happened during each run and fix issues if something breaks.

Pricing

Make uses a freemium pricing model. It offers a Free plan with up to 1,000 credits per month and no time limit, which is helpful for learning the platform or building small automations.

Paid plans start with Core, followed by Pro, Teams, and Enterprise. On the pricing page, the listed starting monthly prices for 10,000 credits are Free at $0, Core at $12 per month, Pro at $21 per month, Teams at $38 per month, and Enterprise with custom pricing. Annual billing can reduce the price, and Make also uses a credit-based usage model, so costs depend on how many actions and AI-related features you use.

Platforms and integrations

Make is a web-based platform, so you use it through your browser rather than installing a traditional desktop app. That makes it easy to access from Windows, macOS, Linux, and other systems with a modern browser.

Integration support is one of Make’s strongest selling points. The platform offers more than 3,000 standard app integrations and supports connections to popular business tools, APIs, webhooks, and many AI services. Its official materials also highlight support for 350+ AI apps and 400+ pre-built AI app integrations, showing a broad ecosystem for teams building AI-enhanced workflows.

Why people choose Make

The biggest benefit of Make is that it gives users a strong mix of power, flexibility, and visual clarity. Many automation tools are easy to start with, but Make is often chosen by users who want more advanced control over logic, data handling, and multi-step workflows.

Another major advantage is that it combines classic automation with modern AI features. Instead of using separate tools for app integration and AI orchestration, users can build both inside one platform. That can simplify operations and make it easier to scale workflows over time.

Final thoughts

Make is a strong choice for anyone who wants to automate workflows across apps while also taking advantage of AI. Its visual builder, wide integration library, flexible logic tools, and growing set of AI features make it useful for both simple tasks and more advanced business processes.

If you want an automation platform that feels approachable but still has room to grow with your needs, Make is well worth exploring. The free plan gives you a low-risk way to test it, and its visual approach makes complex automation much easier to understand.