AI Search Grader

AI search is changing how people discover brands online. Instead of clicking through a list of links, users now ask tools like ChatGPT, Perplexity, and Gemini for direct answers. That means your brand's visibility depends not only on traditional SEO, but also on how AI platforms understand and describe your business.

HubSpot AI Search Grader, now presented as HubSpot's AEO Grader, is a free tool built to help marketers see exactly that. It gives you a quick snapshot of how major AI search tools represent your brand, where you stand against competitors, and what may be shaping that visibility.

What is HubSpot AI Search Grader?

HubSpot AI Search Grader is a free brand analysis tool from HubSpot. It evaluates how AI search platforms such as ChatGPT, Perplexity, and Gemini describe your brand and then combines the findings into a scored report.

The tool is designed around answer engine optimization, often shortened to AEO. In simple terms, this means improving how AI systems recognize, summarize, and recommend your company when people search through conversational AI tools.

Who is it for?

This tool is best suited for marketers, SEO specialists, content teams, brand managers, founders, and businesses that want to understand their presence in AI-driven discovery channels.

It can also be useful for agencies and consultants who want to compare multiple brands, run competitor checks, and identify messaging or visibility gaps in a fast, accessible way.

Main features

One of the strongest parts of HubSpot AI Search Grader is that it looks across multiple AI platforms instead of relying on just one source. HubSpot says the tool cross-validates results across GPT-5.2, Perplexity, and Gemini to produce a more complete snapshot.

The report includes a composite score out of 100 and breaks performance into five dimensions: sentiment analysis, presence quality, brand recognition, share of voice, and market competition.

It also provides a written interpretation of your results, narrative theme analysis that highlights the kinds of stories AI associates with your brand, and a source quality assessment that helps explain what information may be influencing those AI-generated views.

Another helpful feature is competitor analysis. You can enter other brands to compare how AI tools position them relative to your own company.

Common use cases

Many teams will use AI Search Grader as a quick audit tool. It can help you understand whether AI search engines recognize your business clearly, whether the tone is positive or weak, and whether your competitors appear more often in AI responses.

It is also useful for tracking the impact of content marketing, PR, and brand messaging. If you publish new content, earn media coverage, or improve your website copy, you can rerun the grader later to see whether AI systems are reflecting those changes.

Agencies may use it during client discovery, while in-house marketing teams can use it to support reporting, brand monitoring, and AEO planning.

How to use AI Search Grader

Using the tool is straightforward. First, open the official HubSpot AEO Grader page and enter your brand information. HubSpot asks for details such as your company name, location, industry, and products or services.

Once you submit the information, the tool runs analysis across supported AI platforms automatically. It then calculates your scores across the five evaluation areas and generates a combined report.

To access the full results, you complete a short form. After that, you can review your score, read the interpretation, look at narrative themes, and export the report for future reference or competitor comparison.

A practical way to use it is to first analyze your own brand, then run the same process for a few close competitors. This gives you a better sense of your relative visibility and the kinds of brand narratives AI tools are producing in your market.

Pricing

HubSpot AI Search Grader is free to use as a one-time diagnostic tool. According to HubSpot, no account is required to run the initial analysis.

HubSpot also offers a separate product called HubSpot AEO for ongoing monitoring. That paid tool is designed for teams that want continuous tracking, prompt monitoring, competitor visibility analysis, and recommendations over time. HubSpot lists HubSpot AEO at $50 per month with a 28-day free trial, but the grader itself is free.

Supported platforms and integrations

The grader analyzes brand visibility across ChatGPT, Perplexity, and Gemini. Since it is a web-based HubSpot tool, it works directly in the browser and does not require software installation.

Public information on direct integrations for the free grader is limited, but HubSpot positions the broader AEO product as part of its wider marketing platform. For most users, the main workflow is simple browser-based analysis and report export.

What makes it useful?

The biggest benefit of AI Search Grader is clarity. It gives marketers a simple way to understand how AI tools currently frame their brand, which is becoming more important as search behavior shifts toward answer engines.

It is also easy to try because there is no cost barrier for the grader itself. That makes it a strong starting point for teams that are curious about AI visibility but are not ready to invest in a more advanced monitoring platform yet.

Just as importantly, the tool turns a broad and often confusing topic into something measurable. Instead of guessing how your business appears in AI-generated answers, you get a structured report you can use to guide content, SEO, brand, and PR decisions.

Final thoughts

HubSpot AI Search Grader is a practical free tool for understanding your brand's presence in AI search. It is especially helpful for marketers and businesses that want an easy entry point into answer engine optimization without dealing with a complicated setup.

If your audience is increasingly using ChatGPT, Perplexity, or Gemini to research products and services, this tool can help you see where your brand stands today and where you may need to improve next.