UserWay

If you run a website, accessibility is no longer something to push to the side. It affects user experience, brand trust, and in many cases, compliance too. UserWay is one of the better-known AI-powered accessibility platforms built to help businesses make websites easier to use for people with different needs.

In this guide, we’ll look at what UserWay does, who it is for, its main features, pricing, and how to get started.

What is UserWay?

UserWay is a cloud-based web accessibility platform developed by UserWay Inc. The company offers a set of tools designed to help website owners improve accessibility, monitor issues, and support compliance efforts. Its platform includes an AI-powered accessibility widget, accessibility scanning, monitoring, audits, statement generation, and additional services for larger organizations.

At its core, UserWay is designed to make websites more usable for people with disabilities while also helping teams identify and address accessibility issues faster.

What does UserWay do?

UserWay focuses on digital accessibility for websites, web apps, and online content. Its best-known product is the Accessibility Widget, which adds user-facing controls and AI-powered remediation features to a site. Beyond that, the platform also includes accessibility checking and monitoring tools that help teams discover issues and understand what to fix.

The platform is built for organizations that want a more practical way to improve accessibility without managing everything manually from scratch.

Main features of UserWay

UserWay offers a broader toolkit than a simple widget. Here are the standout features that most users will care about.

AI-powered accessibility widget

The Accessibility Widget is the main entry point for many users. It gives visitors on-site controls that can improve readability and navigation. Available features include screen reader support, contrast adjustments, bigger text, text spacing controls, pause animation, hide images, dyslexia-friendly fonts, cursor tools, tooltips, text alignment, saturation controls, and a dictionary feature.

This makes the browsing experience more flexible for end users while also giving site owners an easy way to add accessibility-focused controls to their pages.

Accessibility checker and monitor

UserWay also provides scanning and monitoring tools that identify accessibility violations on a site. These tools are helpful for teams that want more than surface-level adjustments. The monitor can highlight issues, capture screenshots, and provide code-level guidance so developers know what needs attention.

Accessibility audits and compliance support

For organizations with stricter needs, UserWay offers manual audits, VPAT-related services, accessibility statements, and litigation support as part of some plans. This makes it relevant not only for small business owners, but also for agencies, schools, ecommerce teams, nonprofits, and enterprise organizations.

Wide platform support

UserWay supports many popular website platforms and builders, including WordPress, Shopify, Wix, Squarespace, Webflow, BigCommerce, Drupal, Joomla, HubSpot, Duda, Magento, Weebly, and more. It also works with custom HTML/CSS sites and can be deployed through Google Tag Manager.

Who should use UserWay?

UserWay is aimed at anyone responsible for a website’s accessibility and usability. That includes small business owners, ecommerce brands, digital agencies, schools, nonprofits, healthcare organizations, enterprises, and developers managing multiple web properties.

It is especially useful for teams that want both user-facing accessibility options and backend visibility into issues that may need to be fixed.

Common use cases

UserWay can be used in several practical ways. A small business might use it to add accessibility controls and begin improving site usability quickly. An ecommerce store may use it to monitor pages for accessibility problems as products and templates change. Agencies can use it across client websites, while larger organizations may combine the widget with audits, monitoring, and compliance documentation.

It can also be useful for schools, public-facing organizations, and service businesses that want to make digital content easier to access for a wider audience.

How to use UserWay

Getting started with UserWay is fairly straightforward.

1. Visit the official website

Go to UserWay’s official site and choose a plan or start a trial. The platform offers options for smaller websites as well as custom plans for larger organizations.

2. Add the widget to your site

After signing up, you’ll typically receive an embed code for the accessibility widget. You can place this code on your website directly or deploy it through supported platforms and tag managers.

3. Configure accessibility options

Once installed, you can customize the widget experience for your site. This may include branding, feature settings, and how the widget appears to visitors.

4. Run scans and monitor issues

Use UserWay’s monitoring and scanning tools to detect accessibility issues. Review flagged violations, screenshots, and recommendations to understand where fixes are needed.

5. Improve your site over time

UserWay works best as part of an ongoing accessibility workflow. Teams can use the platform to catch new problems, support developers with code-level suggestions, and keep improving the user experience as the website evolves.

Pricing

UserWay uses a freemium-style model with free trial access on paid widget plans and limited free access to some monitoring features. Its Accessibility Widget pricing starts at $49 per month for small websites with up to 100,000 page views per month, or $490 per year. Medium plans are priced at $149 per month, while large sites with over 1 million monthly page views require custom pricing.

UserWay also offers separate pricing for accessibility monitoring, audits, VPATs, and bundled enterprise services. If you need more advanced compliance support, custom pricing is likely the best path.

Supported platforms and integrations

UserWay is web-based and works across a wide range of platforms. Supported environments include WordPress, Shopify, Wix, Squarespace, Webflow, Weebly, Joomla, Drupal, HubSpot, BigCommerce, Magento, Duda, Moodle, Strikingly, and custom-built websites. Google Tag Manager support is also available, which can make deployment easier for marketing and development teams.

What makes UserWay useful?

The biggest benefit of UserWay is that it combines visitor-facing accessibility controls with tools for scanning, monitoring, and remediation support. Instead of offering just one feature, it gives teams a broader accessibility toolkit in one platform.

That makes it useful for both non-technical site owners and more advanced teams that want ongoing visibility into accessibility issues. It can help teams move faster, improve usability, and make accessibility work more manageable.

Final thoughts

UserWay is a practical AI-powered accessibility platform for businesses and organizations that want to improve website accessibility without relying only on manual work. Its widget, scanning tools, monitoring features, and compliance-related services make it a solid option for teams managing anything from a small business site to a large multi-page web presence.

If your goal is to make your website easier to use and build a stronger accessibility workflow, UserWay is worth a close look.